As the lead creative on the USPS organic social account, I encourage the team to push the envelope by creating relatable and humourous content that speaks directly to our younger audience. From delivering postal twists on social trends to full-sending intrusive mail thoughts and even coining the term “Postie,” we are here to make mail ✨ cool ✨ again.
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going postal viral on
We introduced a bold, sassy voice that grew our Threads following to 66.9K, drove a +361.7% engagement boost, and a +1,012.4% rise in impressions on Twitter/X.
We beefed up the relatable storytelling across all socials and saw our engagements grow by +78.4% and impressions skyrocket by +244% from 2023 to 2024.
only the reel postie’s know...
cultural moments with a mail twist
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cultural moments with a mail twist •
+121.8% engagement growth on Instagram
stamp storytelling
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stamp storytelling •
mail love
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mail love •
postie insights
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postie insights •
illustrations that should be cards
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illustrations that should be cards •
Oversight: Dane Rahlf, Alejandro Rosado
Creative Leads: Emma LeMay, Maddie Stevens, yours truly
Art/Design: Cauy Nelson, Abbey Prado, Brooke Lockerman, Dani Gish
Copy: Robert Schneider, June Hernandez, Julius Johnson, me again!