Glad you asked. Hi! I’m Anna—a big-idea gal, social giggles generator, and empathetic overthinker. If you know me, you know I’m a yapper—but more than that, I ask a lot of questions. What drives the world to change? What makes people tick? Does anyone care about proper grammar anymore? (Answer: probably not.)

From start-ups to big agencies, I turn cultural insights into emotional storytelling that resonates. I simplify complex ideas into authentic narratives that capture attention, spark loyalty, and drive results. And, I obsessively refine every word to shape powerful voices and build bold campaigns that stick.

Other than making your message smooth like butter or pulling big ideas out of thin air, I’m scooping cat litter, crafting handmade letters, and trying not to murder my plants.